Overview
I’ve always been curious about how the web works beyond client projects.
Not just building websites, but understanding why some websites grow, why some don’t, and how SEO, content, structure, and intent come together over time.
A lot of my learning comes from independent experiments—projects where there is no client deadline, no external pressure, and no predefined outcome. These experiments allow me to test ideas calmly, observe results, and learn from real data instead of assumptions.
I don’t see these as “quick flips.”
I see them as long-term digital assets—things that can either grow into real products or be sold later once they’ve proven value.
International SEO, especially, is something I actively experiment with. Since I already work with clients outside India, I like understanding how different markets behave, how users search differently, and how language, trust, and structure affect outcomes.
Focus
Independent Web Experiments
EXPERIMENT TYPE
SEO · Content · Product Validation
ASSETS BUILT
Multi-Niche Authority Sites
OUTCOME
Learning, Traffic & Long-Term Asset Value
Case Study 1: US Medication
USMedication.com started as an expired domain I acquired through an auction platform. The domain has history dating back to the late 1990s, which immediately made it interesting from both an SEO and trust perspective.
I had prior experience working on medical-related websites for clients, so instead of just holding the domain, I decided to build something meaningful on it.
Rather than a generic blog, I designed the website to feel closer to an authority-style resource, similar to how government or institutional health sites present information—clean, neutral, and responsibility-focused.
To make the site genuinely useful, I built custom tools such as:
Medication lookup
Alternate medication suggestions
Side effects and safety checker
These tools were developed specifically for WordPress, and later extracted into a reusable plugin (US Medication Tools), which I published on GitHub and plan to submit to WordPress.org.
This project helped me:
Understand medical-content SEO sensitivity
Work with structured data and external health data sources
Balance usefulness with responsibility (especially important in healthcare)
Think like a product owner, not just a developer
Long-term, this site can remain a growing asset—or be sold once it reaches the right maturity. Either way, the learning value itself has already been worth it.
Case Study 2: Bank Kredit
BankKredit.com is another auction-acquired domain, this time focused on the finance and lending space.
“Kredit” directly translates to bank loan in German, which made the domain immediately aligned with its industry.
Instead of keeping it single-language, I built it as a multilingual website, starting with German and expanding into English to explore how international finance-related searches behave.
The site was structured around:
Clear service intent
Lead capture mechanisms
SEO-focused content blocks
Here, my goal was not traffic alone, but lead intent—understanding how visitors interact when money-related decisions are involved.
This experiment taught me:
How multilingual SEO behaves in finance niches
How trust signals affect conversion
How to structure content for lead-driven outcomes, not just rankings
The site can eventually be monetized through partnerships, lead selling, or resale once performance stabilizes.
Other Ongoing Experiments
Alongside these, I work on multiple smaller domain experiments across different niches, including:
Reverse-Mortgage.org (finance & retirement)
InjuredTruckLawyer.com (legal niche)
Selected .AI domains to explore emerging tech-related search behavior
Not all of these succeed—and that’s intentional.
Each experiment teaches me something different about search intent, user trust, and long-term asset thinking.
Why These Experiments Matter
These projects reflect how I naturally think about the web:
Calm experimentation over shortcuts
Building first, observing second, optimizing later
Treating websites as evolving systems, not static deliverables
This mindset directly influences how I approach client work, support situations, and product decisions. When something breaks or underperforms, I don’t panic—I investigate, isolate variables, and fix things methodically.
These independent experiments are where that discipline comes from.